Benjamin Hardy: Willpower Doesn't Work
Dec. 6th, 2023 08:11 pmAlas, this book appears to be written by some kind of half-mad evangelist, who doesn't know how to construct a good analogy, or when to stop writing. I only got a couple of chapters in, but along the way I found some fun things to rant about. So the rest of this entry is ranty...

But then I encountered: "Most people are living small, not because they lack the inherent talent, but because their situation isn't demanding more of them."
Hmm. I believe this is true for some people. But honestly, most people are "living small" because they can't put together a middle-class income using the materials at hand. Demand is not the problem. They are piled with demands. Most of those revolve around getting enough to eat and staying out of the rain. I mean, hey Benjamin, didn't you just say in this chapter that which city and county you live in has an outsized influence over your success later in life? Don't be so condescending.
Benjamin describes a friend who abandoned his career and divorced his wife. He claims that this happened due to a slow change in the friend's personality, over a period of five years, that happened because he chose to hang out with another friend, who was lazy and cynical. As Ben puts it, "he spent all his time playing video games and talking smack about other people," and so he slowly drew his friend into that way of being, causing him to abandon what Ben calls "a wonderful marriage". This is meant as a cautionary tale: Choose to spend time around a lazy video-game-playing loser, and your lovely marriage and career will go down the toilet. To me it all sounds outrageously judgmental.
But that's because I'm in my late 40's, and have way more life and romantic experience than the target audience for this book, which appears to be aimless 20-somethings who wish they were rich and/or famous. Which I can tell you, having acquired a very minor amount of wealth and fame - at least enough to impress myself, which is what matters - those things DO NOT grant you happiness. Happiness is something you find largely through other means. In fact, it's often easier to sort out the happiness angle before you embark on your pursuit of fame and fortune, because it's easier to maintain wealth via happiness than to maintain happiness via wealth.
Stick that in your pipe and smoke it, Benjamin, and then get back to me.
Any long-term relationship and career can seem ideal from the outside yet still be deeply dissatisfying from within. For example, your amazing-looking career can be a constant source of stress and feelings of inadequacy, and you may find far more satisfaction downsizing to something less glamorous but more aligned with your interests. Or, your amazing-looking significant other who is successful and unfailingly kind to your friends and family may also, for example, treat you like a doormat when no one else is looking, and you may feel so uncomfortable discussing that fact with your peers that it inevitably shocks them when you divorce. Benjamin does not come across well with this example, because he has zero idea what's truly going on with his friend ... which makes him kind of a bad friend.
Before I finished the second chapter, I knew this was going to be a consistent blind spot in the book: That the choices we make to shape our surroundings are not random even when we are not consciously attempting to shape them. We are in fact adapting to meet a need, even when we don't know what that need is. And if this guy wants to play video games and talk smack with his friend a few days a week instead of spending that time with his wife, or grinding at his fabulous career, he must figure out what need he is meeting by making that choice, because if he quits seeing his friend without finding an alternative way to meet that need, he will fail to thrive in whatever thing he replaces it with, or he will re-shape some other part of his life and make no progress overall. The point is, it's not necessarily the friend that is the crucial element here. Meanwhile, Benjamin is pointing out a symptom and then congratulating himself like he's identified a cause.
The more holistic attitude is entirely missing from the book. Benjamin concludes his anecdote with, "Matt had surrounded himself with a loser, and then he became a loser himself." A loser? Dang, it's high school all over again. Who made you the arbiter of human endeavor? Do you mock people who really enjoy video games, because it doesn't save orphans? ... Perhaps you do. Go ahead; but don't call it wisdom.
Surrounding yourself with people who have the material or social trappings of success does not automatically translate into positive pressure for you to become materially or socially successful. People who are those things are not necessarily good at teaching them. Many an optimistic person trying to improve their financial or social standing has been taken in by an apparently successful mentor only to be brutally swindled or abused, then discarded worse off than before.
Let's make the point clearer with an important distinction: While it's true that the people you are drawn to spending time with often have qualities you seek for yourself, it doesn't actually follow that you can spend time with people who have qualifications you want, and absorb those through osmosis. The difference is subtle, but it matters. For example, if you solicit input from a really good software developer, and all she tells you is "this code you've written is garbage", you learn nothing. But if you solicit some time spent pair-programming with a fellow student who is just as unskilled as you are, but is enthusiastic, you will learn together ... even if the code you write is garbage. In the second case you're seeking a quality - enthusiasm - not a qualification. I don't know why Benjamin is failing to make this basic distinction. Hell, every college student knows that a study partner is a good influence even if you and your partner are studying completely different subjects. You don't need this abrasive book to tell you that.
The first chapter ends with a rallying screed that is classic self-help dog food, and nearly made me stop reading entirely. "You are no longer willing to live a lie, and thus, you are no longer willing to tolerate a mismatch between your ambitions and your environment." Et cetera. Sir, this is a direct appeal to willpower. You just spent an entire chapter explaining that we should tinker with our surroundings to direct our behavior, and now you're beating us with the "YOU NEED TO WANT IT ENOUGH!!!!" hammer -- the one my high-school football coach beat us with before every game, because he wanted to cover over his incompetence as a teacher by goosing our enthusiasm for victory. Stop it.
Chapter 2 is where the bad analogies set in. Ben claims that epigenetics is proof that "the environment dictates the fate of cells, not their genes". Sir, if a gene is not present in a genome, no amount of external signaling will express it. This is a terrible analogy. I'm going to pretend I didn't read that. And now ... something about backflips on a motorbike, and that somehow ties in with environmental expectations? What was the point there? Did you cut and paste this from a brainfart you had while reading News Of The Weird?
Okay, it's halfway through Chapter 2 and I think I'm going to stop. I just hit the phrase, "If you're close with some people you could do brilliant and world-changing work. Among other people you may be uninspired and dull, never fulfilling your deepest dreams." Which are what exactly, Mr. Judgement-pants?
Benjamin spent the cover flap and the first chapter of the book proclaiming that history is not made by dedicated individuals working against odds, but by forces that demanded change from the collective pool of people, and the only reason we think we see otherwise is because of the way history is recorded, which focuses almost entirely on the personal narratives of a small group of actors. That's an uncommonly wise observation for someone as hyper-ambitious as he appears to be.
Now let me add to that, as an official middle-aged person: The world is also, and has also been, chock full of people who worked hard, led very interesting lives, and even struggled against terrible odds ... whose names and deeds are not recorded AT ALL. An absolute ocean of people you will live your own life utterly ignorant of, because there is absolutely no trace whatsoever left behind that individually identifies them. Not even a name. So think hard about what "your dreams" actually are, and why you think they deserve to be chased. Are you chasing fame? Ostentatious wealth? Some other young-person social goalpost?

I'm now old enough to know that a person goes through multiple iterations, and that the goal-oriented thinking Benjamin is using as an unspoken foundation for his book has some weird limitations. The chief limitation is, you can spend time pursuing a goal that is important to an iteration of yourself that, by the time you meet that goal, no longer exists. Or, to put it the other way around, sometimes you can choose to arrange your life in pursuit of a goal that was only important to a previous iteration of you, when you might be better served taking stock of who you are now, and what that person wants instead. In this realm, Benjamin cannot help you. He assumes that your goals are clear, fixed, grand, directly bound to your happiness, and more important to you than anything.
Well, some people do think that way. I'm guessing those people skew young, aggressive, not particularly artistic, and don't have much of a sense of humor, like our friend Benjamin here, and like the would-be CEOs he is catering to. I had hope for this book, that it would live up to the premise loudly declared right on the cover. It's a bit of bait-and-switch. It's about two pages of a bulleted list of handy suggestions for environmental tweaks, and the rest is a ballast of confusing anecdotes, and breathless "FAME AND GLORY IS YOURS IF YOU HANG OUT WITH FAMOUS AND GLORIOUS PEOPLE!!"
Bleh. I feel dirty. Give me my $0.00 back.