Midjourney journey 2
Feb. 22nd, 2023 02:34 pmTime for another in my little series of explorations into generative art. This is what you get when you tell Midjourney to produce an advertisement for computer hardware "in the style" of a Soviet propaganda poster:

Aside from being hilarious, it also invites a discussion of "style" in generative art. Some people could probably guess the prompt just by looking at the picture. It's not the colored pencil style used to render the thing, it's the composition, the colors, the expressions, the clothing... And it's no mistake that children are featured, since old computer ads really pushed the "help your kids get educated" angle.
I'm not sure if Midjourney incorporates actual Soviet propaganda, or just a bunch of interpretations done by artists trying to mimic the style, but let's assume that someone fed a whole stack of original posters into the training data. First question: Are those even copyrighted?
Well, after the collapse of the Soviet Union, Russian copyright law was altered to have a retroactive effect that covered works created in the Soviet era, and Russia joined the Berne Convention in 1995. So, technically, propaganda commissioned by the USSR is still copyrighted, by ... Someone. Possibly the Russian state, though that's a bit shifty because Russia was not the only territory in the USSR.
Second question: How different are these from the works they're trying to mimic?
For reference, here's the whole set Midjourney produced:

Scouting around the internet it becomes clear that Soviet propaganda was actually much more diverse than what Midjourney produces. It came in all kinds of styles, spanning multiple waves of technical and cultural change. To my eye, Midjourney seems to be pulling almost entirely from stuff in the 1960's about the Olympics. Perhaps a lot of that was fed into the machine.
Here's a poster for a roller derby, "in the style" of Soviet propaganda:

It would have limited utility as a real advertisement for a roller derby, because for example everyone in Soviet propaganda is white and smug-looking. But since it took seconds to produce rather than hours, we can generate it on a lark.
Breakpoint just had to ask for "Soviet Super Mario Brothers":

The more of these you make, the more you get a feel for what Midjourney is drawing from when you ask for a style. And it's clear that Midjourney has particular ideas about style. If you said it's captured the essence of Soviet propaganda, you'd be very wrong. You might be a little less wrong if you said, "It's captured the essence of what people think of when they hear the words 'Soviet propaganda.'" But that would still be wrong.
The most correct way I can put it is, "When you ask for 'Soviet propaganda', you get back what the Midjourney team thinks is Soviet propaganda." That seems harmless... But what does the Midjourney team think "a criminal" looks like? What does the Midjourney team think "a patriot" looks like?
Producing interesting art with generative tools is all about curation, and that includes the curation done by the people who trained the generative tool. You may think the possibilities are infinite, but the output from any prompt is limited - sometimes severely - by what the curators thought was relevant. Your ideas will be directed by that curation, and you will have to fight the tool to move beyond it. And you'll need to apply some critical thinking and skepticism.

Aside from being hilarious, it also invites a discussion of "style" in generative art. Some people could probably guess the prompt just by looking at the picture. It's not the colored pencil style used to render the thing, it's the composition, the colors, the expressions, the clothing... And it's no mistake that children are featured, since old computer ads really pushed the "help your kids get educated" angle.
I'm not sure if Midjourney incorporates actual Soviet propaganda, or just a bunch of interpretations done by artists trying to mimic the style, but let's assume that someone fed a whole stack of original posters into the training data. First question: Are those even copyrighted?
Well, after the collapse of the Soviet Union, Russian copyright law was altered to have a retroactive effect that covered works created in the Soviet era, and Russia joined the Berne Convention in 1995. So, technically, propaganda commissioned by the USSR is still copyrighted, by ... Someone. Possibly the Russian state, though that's a bit shifty because Russia was not the only territory in the USSR.
Second question: How different are these from the works they're trying to mimic?
For reference, here's the whole set Midjourney produced:

Scouting around the internet it becomes clear that Soviet propaganda was actually much more diverse than what Midjourney produces. It came in all kinds of styles, spanning multiple waves of technical and cultural change. To my eye, Midjourney seems to be pulling almost entirely from stuff in the 1960's about the Olympics. Perhaps a lot of that was fed into the machine.
Here's a poster for a roller derby, "in the style" of Soviet propaganda:

It would have limited utility as a real advertisement for a roller derby, because for example everyone in Soviet propaganda is white and smug-looking. But since it took seconds to produce rather than hours, we can generate it on a lark.
Breakpoint just had to ask for "Soviet Super Mario Brothers":

The more of these you make, the more you get a feel for what Midjourney is drawing from when you ask for a style. And it's clear that Midjourney has particular ideas about style. If you said it's captured the essence of Soviet propaganda, you'd be very wrong. You might be a little less wrong if you said, "It's captured the essence of what people think of when they hear the words 'Soviet propaganda.'" But that would still be wrong.
The most correct way I can put it is, "When you ask for 'Soviet propaganda', you get back what the Midjourney team thinks is Soviet propaganda." That seems harmless... But what does the Midjourney team think "a criminal" looks like? What does the Midjourney team think "a patriot" looks like?
Producing interesting art with generative tools is all about curation, and that includes the curation done by the people who trained the generative tool. You may think the possibilities are infinite, but the output from any prompt is limited - sometimes severely - by what the curators thought was relevant. Your ideas will be directed by that curation, and you will have to fight the tool to move beyond it. And you'll need to apply some critical thinking and skepticism.