It really depends on the demographic you choose. If you're picking among all computer users, that includes, for example, the big heap of AOL users who think that their AOL start page is the internet. The people who have never installed a downloaded app, and would be terrified to try it. There are dozens - hundreds - of little things that you and I are used to doing, that the average n00b has no idea they can do.
On the other hand, if you choose a demographic like "all college-age kids" - which would be fair, since they download the vast majority of online music - they're at least smart enough to download BearShare, get their PCs all choked up with spyware, and grab the Bloodhound Gang's discography. (Then maybe uzip it and tag it, before dragging it into WinAMP or iTunes.)
That's exactly the demographic that iTunes' price/convenience ratio is after, and a little slice of them are flush with enough disposable income to grab something through iTunes and not bother pirating it.
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Re: heh
Date: 2006-11-05 08:50 pm (UTC)On the other hand, if you choose a demographic like "all college-age kids" - which would be fair, since they download the vast majority of online music - they're at least smart enough to download BearShare, get their PCs all choked up with spyware, and grab the Bloodhound Gang's discography. (Then maybe uzip it and tag it, before dragging it into WinAMP or iTunes.)
That's exactly the demographic that iTunes' price/convenience ratio is after, and a little slice of them are flush with enough disposable income to grab something through iTunes and not bother pirating it.